What is Google Panda and Google Penguin?

Google is most popular search engine in the world. Because of the popularity, any change in policy or Google services that affect bloggers and site manager. Why? Because these changes have an impact on the popularity, ranking, and indexing of the site. As happened a few months ago, after the Google Panda algorithm update, Google algorithm update also Google Penguin. It makes a lot of site managers frantically fixing their site SEO. 

Actually, what is Google Panda and Google Penguin this? So, why is Google Panda and Google Penguin is so important? Well, here is a little essence of the definition and the function of two Google services.Google Panda and Penguin are algorithms that Google launched Google to optimize their search engine. The launch of this algorithm derived from complaints from users that mention Google, why would they search for a keyword in Google Search that appears on the first page it SPAM sites that do not show what they are looking for truth. Well, from this reason, Google improve its services and updating its search engine algorithm by presenting Google Google Panda and Penguin. 

Google Panda was born first, around the beginning of 2011. Google Panda is the transformation of the previous search algorithm Google Caffeine is updated to provide more accurate search results. Google Caffeine Updates to Google's Panda bear shocks especially for large sites. Approximately 12% of large sites are usually perched on the first page of Google Search instantly catapulted to the second page or so due to Google Panda. Ckckck. 

Well, Google Penguin is a continuation of the Google Panda. Google Penguin launched around the 24th April 2012 and was intended to expel SPAM sites from the first page of Google Search. So far, Google Penguin has managed to "clean up" about 3% SPAM sites.How could this happen? SPAM sites generally use black hat SEO techniques Google, or in other words, SEO techniques "evil".  

Google Panda and Google Penguin capable of knowing these techniques, and they are taking action to bring down Google Pagerank site which would impact on the traffic. In the end, they will disappear from the first page of Google Search. So, if your site has been using the techniques of "healthy", you need not worry. Instead, the site presents an original quality content and will benefit from Google's Panda algorithm and Google Penguin because they will continue to shift to the front pages of Google Search.